2025 Year in Review: From SEO Expansion to Systems Excellence at Med Rank Interactive

Med Rank Interactive | 2025 Year in Review: From SEO Expansion to Systems Excellence at Med Rank Interactive

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2025 Highlights infographic Med Rank Interactive

TLDR – 2025 Summary

In 2025, Med Rank Interactive experienced a high-growth year of innovation, expansion, and strategic wins in the healthcare marketing industry:

  • Expanded into the oral surgery vertical by onboarding a 7-location client in New York
  • Achieved #1 SEO rankings in 10+ new cities thanks to our location-based content strategy
  • Launched a new 2-step sales process, improving conversions through custom playbooks
  • Introduced an AI-powered review follow-up tool, increasing client reviews by up to 75%
  • Boosted social media engagement for clients by 79.52%, with over 15,000 total interactions
  • Grew our referral partnerships (COI) by 40%, which drove 20% of new client acquisition
  • Improved Ad quality performance for clients by 60%
  • Embedded a culture of continuous improvement, supported by SOPs and team collaboration

Whether you’re a practice owner, partner, or future client, this recap highlights how Med Rank Interactive continues to raise the bar in healthcare digital marketing.

Table of Contents
  1. Reflecting on a Breakthrough Year
  2. Expanded into the Oral Surgery Market
  3. SEO Dominance in New Locations
  4. New 2-Step Sales Process
  5. AI Review Tool Launch
  6. Social Media Growth
  7. COI / Referral Growth
  8. Team Promotion: Zach Knop
  9. Process & Quality Improvements
  10. Continuous Improvement Culture
  11. What’s Next for 2026
  12. Thank You to Clients & Team
  13. Call to Action
  14. Key Takeaways

Reflecting on a Breakthrough Year – 2025 in Review

At Med Rank Interactive (MRI), 2025 wasn’t just a year of marketing wins — it was a year defined by sustainable growth, team development, and systems-level improvement across every department.

From expanding into the oral surgery market and launching AI-powered review automation to driving a 60% improvement in paid ads quality and embedding a culture of continuous improvement, 2025 proved to be one of our most impactful years yet.

Here’s what made it all possible.

Expanded into the Oral Surgery Market with a 7-Location Client Win

One of our biggest growth moments in 2025 was onboarding a 7-location oral surgery practice in New York. This was a major milestone because it helped us expand into a new specialty vertical — oral surgeon marketing — while delivering meaningful new patient results for a high-volume multi-location practice.

SEO Win: We currently rank #7 organically for the keyword “oral surgeon marketing new york”, which is how we earned this client. We are located in Charlotte and have used advanced SEO strategies to rank our agency in larger cities and we do the same for our clients in surrounding cities.

Why it matters:

  • Proves MRI can compete and win in competitive specialty markets.
  • Creates a pathway to expand into oral surgery marketing nationwide.
  • Strengthens our case studies and positioning in surgical healthcare niches.

Nationwide SEO Dominance Through Strategic Location Pages

In 2025, we implemented a new SEO strategy designed to rank in states and cities outside of where MRI is located. This shift helped us generate more inbound leads and begin acquiring clients in markets that previously weren’t accessible through local visibility.

Because of this location SEO strategy, we now rank #1 in the local 3-pack and organic results for the following cities in North and South Carolina:

  • Dental marketing Charlotte NC
  • Dental marketing Myrtle Beach SC
  • Dental marketing Greenville SC
  • Dental marketing Winston-Salem NC
  • Dental marketing Hilton Head Island SC
  • Dental marketing Asheville NC
  • Dental marketing Greenville NC
  • Dental marketing Fayetteville NC
  • Dental marketing Jacksonville NC
  • Dental marketing Rocky Mount NC

Why it matters:

  • Builds a passive stream of leads through strategic ranking.
  • Allows MRI to expand without physical office locations.
  • Creates scalable SEO assets that compound over time.

Rebuilt Our Sales System with Strategic 2-Step Process

In 2025, we overhauled our sales process into a more structured and conversion-friendly approach. We shifted to a two-step sales process, where step two is a Playbook Strategy Call.

This playbook is built specifically for each prospect to showcase opportunities, gaps, and a path forward based on real data.

Playbook Example: https://docs.google.com/presentation/d/14s5TlaDhRTAaxo2TiBTYMa2nIOW0AYMFWF0a4jh0Bmg/edit?usp=sharing 

Why it matters

  • Increased conversion rate by making value clearer and more concise.
  • Helps prospects understand their marketing gaps through data.
  • Creates a more consistent and repeatable sales experience.
  • Improves clarity, alignment, and trust before onboarding.

Why it matters:

  • Increased conversion rate by making value clearer and more concise.
  • Helps prospects understand their marketing gaps through data.
  • Creates a more consistent and repeatable sales experience.
  • Improves clarity, alignment, and trust before onboarding.

AI Review Follow-Up Tool Increased Client Reviews by 75%

In 2025, we introduced a review service that uses AI to automatically follow up with satisfied patients, helping practices generate significantly more Google reviews without placing extra work on front desk teams.

Review Service Playbook: https://docs.google.com/presentation/d/1cAEn98u9ltndZg9oMQCnWqmWGVLrnbD4ToL878HLdGU/edit?usp=sharing 

Results:

  • Up to 75% more reviews for clients.
  • Increased local visibility and patient trust.
  • Strong differentiation from competitors.
  • Enhanced local SEO through consistent review velocity

Check out the AI SMS review service here. 

 

Our social media team had an incredible year — not only by producing stronger content but also by improving systems behind the scenes.

In 2025, we streamlined and improved the content creation process for our social media clients, leading to measurable growth across Facebook.

2025 Social Media Results (Facebook Across All Clients):

  • 1,189 new followers gained
  • 79.52% engagement increase year-over-year
  • 15,918 likes, comments, and shares recorded

Accounts with Notable Follower Gains:

  • Next Level Dental: +180
  • Radiant: +50
  • Nexus: +49
  • Locust: +48
  • Rose: +41

Why it matters:

  • Social media growth supports brand awareness + patient trust.
  • Strong engagement improves long-term marketing performance.
  • Better systems allow higher quality delivery at scale.

40% Growth in COI / Referral Partnerships = 20% Client Growth

Another major win in 2025 was expanding our COI (Centers of Influence) and referral network within the dental and medical space.

By consistently reaching out to potential healthcare professionals via email and LinkedIn weekly and working with our current COIs, we strengthened relationships with professionals who actively support doctors and practice owners — and who can introduce them to marketing strategies that increase profitability and growth.

What We Achieved:

  •  40% increase in COI / referral relationships
  •  20% increase in client growth attributed to these partnerships
  •  Stronger long-term pipeline based on trust and professional credibility

Examples of COI Partners:

  • CPAs
  • Dental & medical brokers
  • Practice consultants
  • Bankers and healthcare lending professionals

Why it matters:

  • Creates a sustainable, relationship-based growth channel.
  • Builds credibility through trusted healthcare partners.
  • Helps connect MRI with practices already looking to grow.

Internal Promotion — Zach Knop Becomes VP

We’re proud to highlight Zach Knop’s growth within MRI. Zach started as an Account Manager and was promoted to Vice President and Director of Account Managers in 2025.

Zach earned this role by:

  • Consistently exceeding performance standards
  • Performing exceptionally in sales calls
  • Creating new reactivation strategies for past clients
  • Leading the location SEO strategy that helped expand MRI’s reach

Why it matters:

  • Demonstrates MRI’s commitment to professional growth.
  • Highlights internal leadership development.
  • Strengthens client success through better account team oversight.

Process Excellence & Quality Improvements Across Teams

In 2025, we didn’t just aim for better client results — we built better systems to support those outcomes consistently.

Negative Keyword Process: 60% Quality Improvement

Our team improved quality performance from 110%+ in March to under 50% on average — a 60% improvement.

This shows the team is delivering significantly better quality and consistency.

Social Media Quality System: Stable Performance

The social media team is also maintaining steady quality at around 50%, reflecting ongoing stability after major optimizations implemented previously.

Continuous Improvement Becomes Core Culture

One of our biggest organizational achievements in 2025 was this:

Continuous improvement is now part of our culture — and our sales process.

Here’s what that looked like in action:

  • Process management became a higher priority
  • Stronger focus on standards and SOPs
  • Collaboration across departments to implement improvements
  • Weekly quality checks and feedback loops
  • Continuous improvement integrated directly into how we sell, onboard, and deliver

Looking Forward:

In 2026, we want to deepen this even further by:

  • Expanding continuous improvement in sales to support long-term growth
  • Building a dedicated lifetime-value process with continuous improvement embedded
  • Tracking an “improvement rate” — how many initiatives or improvements we’re actively working on

Looking Ahead to 2026

With the momentum from 2025, we’re heading into 2026 with a clear focus on:

  • Expanding into more healthcare niches and specialties
  • Scaling automation tools that drive patient and lead growth
  • Building lifetime-value and long-term ROI systems
  • Increasing SOP depth and training across teams
  • Growing our referral network even further
  • Continuing to promote and develop internal leaders

Building a SAAS platform for marketing teams and practices so doctors can better understand their marketing ROI

Thanks to Our Clients & Team

We’re grateful for every client who trusted MRI with their growth in 2025 — and every team member who helped make the work better, faster, and more effective.

Here’s to an even bigger year in 2026.

Want to be part of our 2026 success stories?
Schedule a Free Strategy Call and get a customized marketing game plan for your practice.

Key Takeaways

• Signed a 7-location oral surgery practice in New York
• Ranked #7 organically for “oral surgeon marketing new york”
• Built location SEO pages ranking #1 in 10+ markets
• Introduced a 2-step sales process with powerful playbooks
• Launched AI review automation producing 75% more reviews
• Increased Facebook engagement by 79.52% and gained 1,189 new followers
• Increased COI/referral relationships by 40%, driving 20% client growth
• Improved paid ads negative keyword process quality by 60%
• Embedded continuous improvement into sales, delivery, and operations
• Positioned for bigger growth in 2026 through automation, SOPs, a SAAS product, and specialty expansion