Medical and dental practices fall into the misconception that they only need to set up their websites, create social media profiles, put up content on their blogs and list their services on the Internet to fully utilize the benefits of digital marketing.
For some practices, it is enough to have a website that will serve as an online portal that patients can refer to whenever they need information about the services that the medical and dental practices offer.
But, is it really enough?
Since many medical and dental practices are now setting up and improving their own digital footprint in the hopes of getting more patients through digital marketing, the competition is getting tougher.
Small medical and dental practices are now more aware of the benefits that they can get from digital marketing and these independent practices are utilizing SEO, paid campaigns, video marketing and other digital marketing strategies to build their digital brand.
Competing with other independent practices in your local area is not an easy task because these other independent practices are just like you – they are small businesses trying to earn the business of the residents in their community.
In addition, the competition will continue to get tougher when you take into consideration the big brands in the healthcare industry. These are the chains of medical and dental practices that are almost present everywhere and are popular and trusted by many patients.
Independent medical and dental practices have to face these problems. This is why it is never enough just to have a website and setting up social media profiles. Getting an edge over your competitors will all boil down to the effectiveness of your digital marketing strategies. With effective digital marketing strategies, your patients will actually see and find your medical or dental practice on the Internet.
How can you be seen on the Internet?
Getting on the first page of Google is the best way for your medical or dental practice to be seen on the Internet. Google is the largest search engine, even larger than all the other search engines combined.
Because of the largest traffic potential that the Google search engine can bring to your medical or dental website, it is a great strategy to focus your efforts on making sure that your medical practice appears on the first page of a Google search result.
How to land on the first page of Google search results?
There are a couple of factors that you need to consider if you want to land on the top spot or on the first page of Google. First, you have to make sure that your website has enough backlinks from other local or industry-specific websites. This will help tell Google that your content is valuable.
Next, your website should also be optimized with proper keywords. This includes all the elements on your website such as the page title, meta description, images and headers. Keywords should appear on these elements so that search engines will easily know what your pages are about.
Landing on the first page, if not on the top spot, of the Google search results is one of the most important goals that medical and dental practices are trying to achieve. At Med Rank Interactive, we help our clients, which are local medical and dental practices, to land on the first page of Google through our effective digital marketing strategies.
We use SEO with advanced keyword research, YouTube videos, Google and FB ads, reputation management and GMB optimization to boost the ranking of our clients and help them appear on the first page of Google. By landing on Google’s first page, local and medical practices will see an increase in the number of their patient base which helps their practice to grow.
Here are more benefits of landing on the first page of Google.
Help New Patients Find Your Medical and Dental Practice
New patients will easily find your medical or dental practice if they can see you on Google’s first page. For patients, businesses that appear on the first page of the search results are the most credible ones that they can trust, and there is a higher percentage that they will choose independent practices from the first page.
Our client, Carolina Pharmacy is dominating the Google search results for their targeted keyword “pharmacy lancaster sc”. They definitely do not have a problem with getting new leads and customers with this type of result.
Increased Brand Awareness
Being on the first page of Google means that more people will see your medical or dental practice and that they will become more familiar with the services that you offer and your brand. Investing in improving your Google rankings will increase your brand exposure and recognition.
Increase the Authenticity of Your Business
Visitors treat the links on the first page of Google as the most authentic. By having your website appear on the first page especially through organic means, your medical practice will be considered as reputable and authentic. This, in turn, will earn your visitor’s trust and boost your practice.
Every time that your independent practice does not show up on Google’s first page means that you are missing the chance of gaining new patients. Whenever your patients search for you on Google and they don’t find you on the first page, they will more likely choose another practice without changing their search terms.
Increase Brand Authority
Google’s algorithm in making businesses appear on its first page relies on many factors including site authority, keywords, organic traffic, click-through rate, and more. Practices that appear and stay on the first page means that they are considered as the experts in the industry and authorities in their niche.
Reduce Advertising Costs
Even when running paid ads campaigns, it is still considerably more affordable to use digital marketing compared to traditional marketing such as TV and radio ad placements. A study done by Demand Metric shows that content marketing costs 62% less compared to traditional marketing.
We Help Put Your Practice on Google’s First Page
At Med Rank Interactive, we analyze your website to make sure that it is optimized properly. We use localized keywords to help you rank on the first page of Google for searches in your local area. Through this strategy, you will be able to outrank your competition and even compete with big practices when it comes to digital marketing.
We can also boost organic traffic to your website using content such as blogs and videos. With the use of proper keyword research, we will find the most competitive keywords to use on your website that will help you rank better.
Aside from that, we will also set up and manage your social media profiles as well as your Google My Business listing to expand your digital footprint. We also offer responsive website designs that are compliant with existing guidelines such as HIPAA.
Contact us at 980-217-1633 for no-obligation, free consultation.