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Success in 2021 starts with creating a solid marketing strategy

Healthcare Marketing Predictions: A Bold Guide to Crushing 2021

With a new year on the horizon, it is time for healthcare practices to review their marketing strategies and set goals for 2021. As is custom, the healthcare industry’s performance in 2020 creates the backdrop for 2021 expectations.  The events in 2020 have given us a lot to think about healt...
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Why you need marketing if you are an Ophthalmologist

5 Tips to Take your Ophthalmology Marketing Strategies from Good to Great

Despite the changing market landscape, a significant number of ophthalmologists haven’t embraced digital marketing as a tool for customer acquisition. For some ophthalmologists, ophthalmology marketing is about posting fancy pictures on social media, and they couldn’t be more wrong.  The intern...
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