Frequently Asked Questions

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FAQs for Med Rank Interactive

 

Welcome to Med Rank Interactive! You have questions, we have answers. We have compiled some of the most commonly asked questions about SEO, digital marketing, building websites, and so much more that goes into building and marketing your healthcare practice. 

 

Check out our Frequently Asked Questions. If you have questions or concerns that are not on this list, please contact us for a FREE consultation. We are happy to speak with you.

We have over 10 years of digital marketing experience! Practices that we have partnered with value our attention to detail, transparency in the marketing and design process, our ability to adapt our healthcare digital marketing strategies to current market trends, and, of course, the results. 

 

We are a full-service digital marketing agency that specializes in local SEO strategies exclusively for independent physicians, dentists, pharmacists, orthodontists, and multi-location medical practices. Our comprehensive digital marketing services include but are not limited to, website design, Google and Facebook Ads, social media management, reputation management, content marketing, and email marketing automation.

SEO stands for search engine optimization. It has the goal of increasing the quality and quantity of traffic to your website through organic search engine results. This means that we want to improve your search engine rankings so you have more online traffic with leads that convert to patients. 

 

SEO is a non-paid advertising technique to help your business land atop the search results and web rankings. Med Rank Interactive understands and stays up-to-date with what people are searching, the answers they are looking for, the keywords they are using, and the content they are consuming. We utilize local SEO strategies to target specific locations for improved search results and rankings. This helps you outperform your competitor so you can rank higher in Google

 

Our case studies are not generalized but specialized in the healthcare industry! We work hard to improve your brand’s presence by optimizing your website with targeted keywords and healthcare-specific SEO strategies to increase your organic search website traffic.

Absolutely. We develop user-friendly and mobile responsive websites for physicians, dentists, pharmacists, orthodontists, and multi-location medical practices. The websites are accessible on a computer, laptop, cell phone, and tablet and run at optimal speed. The goal is to create an engaging website with your branding and messaging that converts leads into patients by connecting with their main points.

We have a team of content writers who create engaging, unique content for your website. They are responsible for identifying relevant topics, fact-checking, and analyzing sources to generate information. The content is written using your unique voice, branding, and goals. Website content is optimized using local SEO strategies to drive patients to your website.

 

You can also create your own unique content. We will optimize and publish it for you as well. Our content marketing strategies consist of helping our clients develop their own personal and their practice’s brand through thoughtful leadership content.

Yes! Our content writers can generate blog posts that are relevant to current events and to your business goals. We identify the questions that patients are asking online. We then create content to answer those questions so our clients are viewed as thoughtful leaders. This increases your brand awareness. The content is written using your unique voice, branding, and goals.

We do! We have social media specialists who are responsible for creating, implementing, and monitoring social media content. They use your voice, branding, and goals to create content using the best and latest practices for each social media outlet including, but not limited to Facebook, LinkedIn, Twitter, Instagram, and Google My Business. We use a social media topic calendar to align our social media posts with our client’s brand.

Yes, our Ads Specialists are responsible for creating ads that incorporate engaging graphics and using the client’s brand voice and messaging. The goal is to get our clients in front of their targeted customers and connect with them through some type of promotion that they can’t find anywhere else online. We help our clients come up with that offer and then generate leads to drive new patients to the practice.

You should always be skeptical when someone says there is a 100% guarantee. Google’s algorithm is constantly updating and this changes how they rank pages. However, we have demonstrated consistent success with healthcare practices using a variety of digital marketing strategies including, but not limited to, SEO, content marketing, social media, paid advertising, and more.

 

Although we do not guarantee results, we can say that there hasn’t been one medical practice that hasn’t successfully moved to the first page of Google for their targeted keywords using our strategies. These practices also see an influx of new patients that have appointments booked out months in advance. 

 

We employ the latest tools and most advanced techniques in online marketing for the healthcare industry. We keep up with the latest marketing trends and monitor key performance indicators to make sure you are making the right progress.

Every practice has different needs. There is no one-size-fits-all approach. A new healthcare practice benefits from a different set of services than a fully established business. We work with individual and multi-location physicians, dentists, pharmacists, and orthodontists to help each client achieve their goals through unique, customized healthcare digital marketing strategies

 

We offer 3 comprehensive marketing packages, small, medium, and large. They offer the same services, but the quantity of what we produce in each one changes based on how fast you want to grow. We create budget proposals that meet you where you are and align with your business’s goals to produce the highest ROI. Our goal is to help you grow!

We believe in transparency and in delivering high-quality work. We utilize a project management system that allows you to check in on the status of our projects. You can check in and be involved as often as you’d like. We also communicate constantly to give clients updates on what we are working on.

While you can access the project management system to track the status of projects, we also maintain regular communication with you. We provide a monthly marketing report through a one-on-one call with our clients to discuss performance trends that relate to website traffic, booked appointments, keyword rankings, behavior funnels, and future next steps. We are always thinking ahead to help our clients outperform their competition. We also have automation tools set up to track marketing performance that the clients receive via email daily, weekly, and monthly.

A healthy reputation is crucial for healthcare practices. We help build reputable brands so that your healthcare practice will be seen as credible and reliable.

 

We respond to good and bad reviews online for our clients. We respond on Google, Facebook, and Yelp. If it is a bad review, we will dispute it on our client’s behalf. In addition, we have a proprietary review software that helps our clients increase their review numbers by 40% through convenient SMS messaging.

Our goal is to build positive press both in your practice with your patients and in the community while pushing down existing bad press online. 

Our digital marketing strategies help drive patients to your website where they fill out forms and make phone calls. However, the next step falls into your hands. In order to assist you with tracking your new leads, we will set up a CRM tracker for all clients which will show you every lead that comes from our marketing strategies. We train our clients on how to update what is happening with the leads in our CRM tracker so that together we have a complete understanding of lead to conversion, which marketing channels provide the best converting leads, and many more insights.

Med Rank Interactive is not your standard marketing company. We distinguish ourselves through:

  • Experience – We have over 10 years of digital marketing experience.
  • Health industry focus – We utilize digital marketing strategies that are focused exclusively in the healthcare industry.
  • Your brand, your voice – We take the time to get to know you, your goals, your brand, and your voice. Not only are services geared toward your unique needs, but also your content, ads, emails, and more maintain your brand and voice.

We offer 3 comprehensive marketing packages, small, medium, and large. They offer the same services, but the quantity of what we produce in each one changes based on how fast you want to grow. We create budget proposals that align with the business’s goals to produce the highest ROI.

 

Schedule a FREE consultation to learn more about our services and the packages that will work best for you!

Yes, we create unique content that is published on your website and is yours to keep.

We have month-to-month agreements. No contracts. Our agreements provide insights on what services we will provide and the cost associated with those solutions. The agreements allow our clients to cancel at any time. We don’t need to lock our clients into a contract because we have case studies, successful strategies, and the experience to produce the desired results as fast as possible.

We set up conversion goals on the website and track those goals through our CRM lead tracker, Google Analytics, call tracking, and other marketing automations. We monitor those conversions to track lead to patient numbers with our clients to measure ROI. In some cases, we can sync our platforms with our client’s patient management systems to track ROI.

No. We offer flexible budget marketing plans. Our clients can move from the small to medium to large marketing plans at any time. There are no contracts, just month-to-month agreements.

Yes, we treat each location as an individual practice that needs unique marketing strategies based on their location and targeted audience. We do provide a 10% monthly discount off each additional location that we help with its branding and marketing strategies.

With our focus on the healthcare industry, we understand the importance of patient privacy and confidentiality. We add all of the privacy measures and HIPAA compliant methods to protect more clients. We will first identify if your website is at risk for violating HIPAA. We help you determine if your website is collecting, storing, and/or transmitting protected health information (PHI). A website that is in violation of HIPAA runs the risk of penalty fines. If your website is not compliant, we can help you establish new processes including:

  • Purchasing and implementing an SSL certificate for your website
  • Ensuring all web forms on your site are encrypted and secure
  • Only sending emails containing PHI through encrypted email servers
  • Partnering with web hosting companies that are HIPAA compliant
  • Signing a business associate contract with third-parties that have access to your patients’ PHI
  • Ensuring that PHI is only accessible to authorized individuals
  • Establishes processes to delete, backup, and restore PHI as needed

Yes! We team up with you to learn about your brand, business, and goals. We can help determine the services to best grow your practice and to help you generate leads, develop your brand, and dominate your competition.

Most online healthcare marketing strategies achieve results in 4-6 months. Some see consistent leads in a week. However, the results may depend on the competition in your local area and the marketing package you select. During your consultation, we can review the variables in your situation and give you a best estimate.

That depends on the healthcare marketing package you select. Since our services are customized to your needs, you can choose as much or as little content as you need to achieve your goals and still stay within your budget.

Feel free to contact us or schedule a FREE consultation to learn how we can help with your digital marketing needs. We look forward to speaking with you!

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