Offering a digital portal for your medical or dental practice is a great way to connect to your patients. Your website will be your storefront on the Internet which will allow your patients to access your brand online.
The digital landscape is a very competitive field, especially for medical practices. There are numerous big brands in the medical industry that make it harder for independent practices with a limited budget for digital marketing to compete to attract new patients in their local area.
Tweaking your website to make it more appealing to your audience is a surefire way of converting your visitors to patients and increasing your revenue, even when going against the big names in the medical field.
One prime example of this is Hadi Medical Group in New York. With our help, Hadi Medical Group now has a responsive, engaging and mobile-friendly website that serves many patients. With an awesome website and strong online presence, Hadi Medical Group is now able to grow their patient base and compete with the bigger medical organizations in their local area.
Your website is the digital image of your medical office, and using the right website design will make it more enticing to your patients. While you need to invest in making your medical office comfortable and relaxing for your patients, that same environment should also be reflected on your website. You should have a visually appealing website to persuade your visitors to choose your services.
What are some key concepts that you should consider when choosing a new design for your medical or dental practice?
Tailored Content and Design
Targeting a specific audience will help your website to offer more value compared to your competitors. Consider the patients that you want to attract using your website. For example, if you specialize in providing dental services for adults, you should have a more professional-looking website. If your main patients are children, you can use colors that can be visually pleasing to the eyes of kids and their parents.
However, it does not mean that you can just put any kind of information on your website. The content of your website should be straightforward and clear. Here are some ways that you can present your message to your visitors:
- Infographics
- Videos
- Images
- Interactive buttons
Because online visitors also use their mobile phones, your website should also be mobile-friendly with a responsive design that will perfectly fit all types of screen resolutions.
Also, ensuring that your website loads quickly on all devices such as smartphones and computers will give your visitors a great user experience which can help them access and navigate your website on any device.
Give Importance to the Elements Behind the Curtains
While everything on the front-end of your website is important such as the design, content and user interaction, you should not neglect the elements of your website behind the curtains. This refers to the hosting, content management system and domain name.
Choosing a reliable web hosting provider will ensure that your website is always up and running with minimal downtime. Popular web hosting providers are WordPress, GoDaddy, Hostgator, Bluehost, SiteGround and others. Each offers different packages that will help your website to be secured and online 24/7.
Choosing a domain name that has the exact match as your business name will help patients to memorize your website URL and visit your website directly on their browsers.
Another important factor that you should consider is a content management system (CMS) that you will use. A CMS allows users to upload, edit and publish their content on their websites. WordPress is the most popular CMS platform that offers user-friendly interface and services.
WordPress is our go-to FREE CMS platform for all of our medical and dental clients.
Search Engine Optimization is the Key
You can’t just put up a website and expect it to attract visitors all by itself. You should also dedicate effort to promote your medical website on the Internet just like what you would do offline. These are some effective strategies that you can do to optimize your website for SEO.
Optimize SEO Elements
SEO elements like page title, meta description, alt text and header should include your main keywords. This way, the search engines can crawl your website easily and recommend it to searchers in the search results.
Be Social
Promoting your website on the various social media channels can help drive traffic to your online portal. Facebook, Instagram and Youtube are some of the social media platforms where you can create content that links to your website. These platforms will help you to engage with your patients more.
Content is King
The content of your website is what drives your visitors to visit your website more often. Serve them with engaging content and they will keep coming back for more. One way of creating consistent content for your website is through blog posts. There are different kinds of blog posts and you can utilize these to provide content to your visitors and keep them interested.
Opinion: Expressing your opinion on a certain medical topic will help your patients to get information coming from an authorized medical professional. Of course, you should have the necessary accreditation and license so that your opinion will be more authoritative.
Guides: Guide articles aim to inform readers about the things that they need to do or follow regarding medical procedures. This is a great way to further answer the questions that patients may have.
Listicles: Listicles, or list articles, are the most common type of content that you can find on the Internet these days. This is not surprising because listicles offer a wealth of information in a very easy to read way.
Patients Prefer Medical Practices with Websites
In a survey done by Software Advice, it was revealed that 82% of patients prefer medical practices that have their own websites. This survey just shows how important websites are for medical practices. If you want to bring in more patients, setting up a website is inevitable.
It was also found out from another survey by Software Advice that patients want to see online tools the most on the website. These online tools include online bookings, patient portal, online payment and online registration.
If you are a dental practice, our go-to online booking software is LocalMed.
Other types of information that patients want to see on your website are your business hours, provided services, testimonials and credentials.
#1 Medical & Dental Website Design Company in Charlotte
Med Rank Interactive is the #1 medical and dental website design and SEO company in Charlotte, NC. We help medical and dental practices to increase their patients with our website design and digital marketing services.
Advanced Sports & Spine, Modern Family Dental Care, and Carolina Pharmacy are just some of our clients that enjoy an increase in patients thanks to our responsive website design work and Local SEO strategies.
Our clients are reaping the benefits of an SEO-friendly and responsive website. For example, Carolina Pharmacy is able to dominate the Google search results for localized search terms for most of their office locations. It currently ranks on the top spot for keywords like “pharmacy charlotte nc”, “pharmacy lancaster sc”, “pharmacy rock hill sc.” This helps them to increase the traffic to their website and attract more customers to their pharmacies.
Have a website that represents your brand and give us a call today.
