Med Rank Interactive recently made it to the top 100 healthcare marketing blogs, websites and influencers in 2020. The list, which is made by Feedspot, is composed of digital marketers, businesses, and medical professionals around the world. This is a testament to the value and hard work that Med Rank Interactive provides to independent and local medical and dental practices.
About Feedspot
Feedspot is an RSS feed reader that showcases content from various websites, blogs, podcasts and YouTube channels in a single platform. Feedspot has a team of 25 experts who constantly search the Internet for popular content from niche categories. With the combination of algorithm and human editing, Feedspot is able to provide a carefully curated content to its subscribers.
The ranking of the top 100 healthcare marketing blogs, websites and influencers in 2020 is based on the relevancy to the niche, blog post frequency, social media follower count, domain authority, website age and other parameters.
Providing Digital Marketing Services to Independent Medical Practices
Med Rank Interactive is a digital marketing agency in Charlotte, NC that caters primarily to independent medical and dental practices. Digital marketing and SEO allow medical and dental practices to reach their target audience on the Internet, and this can lead to more patients getting the medical and dental services that they need.
However, local practices have to compete against the bigger medical and dental chains. With a limited budget for marketing efforts, small independent medical practices will have a more difficult time utilizing the benefits of digital marketing because of the competition.
This is how Med Rank Interactive proves its value. Local medical and dental practices are now able to outrank their competition thanks to MRI’s exclusive SEO and digital marketing strategies. We help independent physicians by making their practices grow and bring in more new patients and establish their brand online.
Search Engine Optimization
Our clients enjoy success in their digital marketing efforts through our effective SEO services. We use only the latest and most effective SEO strategies to help local practices lay a strong foundation for their digital footprint.
We specialize in driving targeted traffic to our clients’ websites using various strategies based on their patients exact keyword searches within Google. One of the many ways that we use SEO to increase traffic is the optimization of SEO elements on every single page of our clients’ website. We optimize the SEO elements of a website such as the meta title, meta description and images so it can be easily crawled and ranked by the targeted search engines.
We also use keyword research and optimization to find the most competitive keywords that you can use for your content to drive organic traffic. Through localized keywords, we help medical and practices to rank higher than their competitors in local search.
Med Rank Interactive also specializes in optimizing websites of medical practices with multiple locations. We can help you set up and optimize your Google My Business profile and create unique branding for each location.
Website Design
Med Rank Interactive also provides website design services. We create websites from scratch that can be easily accessed on any computer, smartphone and other devices that can connect to the Internet.
We utilize some key concepts of website design such as content tailored to your targeted audience, use of infographics, videos and images, responsive website layout, a reliable web hosting provider and CMS platform to give our clients a website that represents their brand.
Social Media Marketing
We also offer to manage the social media marketing campaigns of our clients. Using paid and organic strategies, we can help you increase your engagement with your patients through various social media platforms such as Facebook, Instagram, and Twitter.
Another social media platform that our clients are utilizing is YouTube. YouTube is the second largest search engine and videos are another popular option to deliver content to your patients. We help our clients to develop their brand authority through YouTube by optimizing their videos.
Here are some of the ways that we optimize videos for our clients:
- Optimizing SEO elements such as video title, description and meta tags.
- Localizing keywords and to get more local traffic.
- Optimizing YouTube advanced settings.
- Transcribing videos and making articles out of them.
Paid Ads
Aside from the organic ways of driving traffic to our clients’ websites, we also use paid search to further boost the results of our SEO campaigns. We particularly use Google AdWords for paid search campaigns because it is the most popular and effective way of running ads for medical and dental practices.
Paid ads offer a more controlled option for practices that want to see immediate results for their digital marketing campaigns. Even though Google often updates its algorithm, this usually has little effect on paid ads.
This is why paid ads are considered as a more stable and quicker way of getting results and can be very beneficial for independent medical and dental practices who run on limited marketing budget.
We also utilize Facebook Ads as another strategy to stay in front of our clients’ patients to drive a consistent flow of new leads. Facebook and Instagram Ads can be effective and be a more affordable option for independent medical and dental practices when competing against the bigger chains.
Reputation Management
Online reputation is a very important aspect of running a medical or dental practice. Having a reliable and credible online reputation will make more patients choose your services. Aside from that, search engines will also prioritize your website when showing it to your prospective clients in its search results. If you have a better online reputation than your competitors, the more opportunities you will have to win new patients.
Med Rank Interactive provides reputation management for independent practices. We have over 10 years of digital marketing experience, and we use our expertise to help local practices to build up and manage their online reputation.
If you run a local medical and dental practice, make sure to visit our website to see the value that we can provide to your business. We will work with you to create and plan strategies that will help grow your practice to attract more patients. We have an exclusive partnership, so if we work with you, we won’t work with your competition.
Whether you run a start-up, independent, multi-location or specialist practice, we can come up with the most effective digital marketing strategy that will let you compete against the big brands in your local area.
Contact us at 980-217-1633 for a free consultation!
