Privacy Policy

1Information we collect

Information you give us. When you fill out a form, request a consultation or audit, apply for a job, or contact us, we collect what you provide, such as your name, practice name, email address, phone number, website, and message.

Information collected automatically on the Website. Like most websites, we use cookies and similar technologies to understand how visitors use the Website. This can include your IP address, browser and device type, pages visited, referring page, and approximate location. We use services such as Google Analytics for this purpose.

Platform account information. When a practice uses Med Rank Analytics, we collect the names, email addresses, and login details of the users the practice authorizes.

Google Ads data. If a practice connects a Google Ads account to the Platform, we access that account’s data through the Google Ads API, with permission the practice grants through Google’s sign-in and consent screen. See section 3.

Practice management system data. If a practice connects its practice management system (PMS), we receive data such as appointments, new patient records, referral or lead source, and production or revenue figures. See section 4.

2How we use information

We use information to:

• respond to inquiries and provide the services a practice has asked for;
• operate the Platform, including building reports and dashboards for the practice that owns the data;
• measure the return on a practice’s marketing by matching marketing activity to new patients and revenue;
• keep the Website and Platform secure, prevent fraud and abuse, and fix problems;
• improve the Website and our services; and
• comply with the law.

3Google user data (Google Ads API)

Med Rank Analytics uses the Google Ads API. When a practice connects its Google Ads account, it signs in with Google and grants the Platform permission to access its Google Ads data.

What we access

Google Ads account information and reporting data, such as account names and IDs, campaigns, ad groups, keywords, ads, impressions, clicks, cost, conversions, and related performance metrics. We also store the authorization token Google issues, so the Platform can refresh reports without the practice signing in each time.

How we use it

Only to show the connected practice, and the Med Rank Interactive staff who manage its marketing, reports on its own advertising performance, and to calculate the return on its ad spend by comparing that performance with new patients and revenue.

How we share it

We do not sell Google user data. We do not share it with third parties except (a) service providers that host or operate the Platform on our behalf under confidentiality and security obligations, (b) where the practice directs us to, or (c) where required by law.

How we store and protect it

Google user data is transmitted over encrypted connections, stored encrypted, and accessible only to authorized personnel who need it to operate the Platform. Our staff do not read Google user data except with the practice’s permission, for security purposes, to comply with the law, or where the data has been aggregated and anonymized for internal operations.

Retention and deletion

We keep Google Ads data for as long as the practice’s Platform account is active. A practice can disconnect its Google Ads account at any time from within the Platform, or by removing Med Rank Analytics’ access at myaccount.google.com/permissions. When access is revoked or the account is closed, we stop retrieving new data and delete the stored authorization token and Google Ads data within 30 days, unless the law requires us to keep it longer. A practice may also ask us to delete its data sooner by emailing info@medrankinteractive.com.

Limited Use

4Practice management system data and patient information

Data from a practice’s PMS may include protected health information (“PHI”) as defined by HIPAA. When we handle PHI, we do so as a business associate of the practice, under a Business Associate Agreement, and only as that agreement and HIPAA allow.

• We use PMS data only to provide the Platform to the practice that connected it, primarily to attribute new patients and revenue to the marketing channels that produced them.
• We limit the PHI we receive to the minimum necessary for that purpose.
• We do not sell PHI, do not use it for our own marketing, and do not share it with Google or any advertising platform.
• PHI is encrypted in transit and at rest, and access is restricted to authorized personnel.
• When a practice ends its use of the Platform, we return or destroy its PMS data as its Business Associate Agreement requires.

If you are a patient, the practice you visit controls your health information. Please contact that practice to access, correct, or ask questions about your records. We will help the practice respond to your request.

5How we share information

We share information only:

• with service providers that help us run the Website and Platform (for example hosting, email delivery, form handling, analytics, and customer support tools), who may use it only to perform services for us;
• with the practice that owns the data, and its authorized users;
• if required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Med Rank Interactive, our clients, or others; and
• in connection with a merger, acquisition, or sale of assets, in which case the information remains subject to this Privacy Policy.

6Cookies and analytics

The Website uses cookies and similar tools for analytics, site performance, accessibility, and to understand which of our marketing is working. You can block or delete cookies in your browser settings; some parts of the Website may not work properly without them. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.

7Data security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including encryption, access controls, and regular updates to the systems we manage. No method of transmission or storage is completely secure, but we work to protect your information and will notify affected parties of a breach as the law requires.

8Data retention

We keep personal information only as long as needed for the purposes described in this policy, to meet our contractual obligations, or as the law requires. Retention of Google Ads data and PMS data is described in section 3 and section 4.

9Your choices and rights

You may ask to access, correct, or delete personal information we hold about you, or to stop receiving marketing email, by contacting info@medrankinteractive.com. Every marketing email includes an unsubscribe link. Depending on where you live, you may have additional rights under state law, and we will honor them as required.

10Children’s privacy

The Website and Platform are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

11Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the “Last updated” date. If a change materially affects how we use Google user data or patient data, we will notify the affected practices before it takes effect.

12Contact us

Questions about this policy or your information? Reach us here: